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2017 AHVAP Education Conference & Supplier Showcase - Speakers
Conference Speakers 2017

Jim Ivers

For over 10 years, Jim has been closely involved in the operational efforts at multiple acute care hospitals and reference laboratories to assess thousands of new products and technologies. He has helped these provider organizations understand their supply decisions in the complete context of cost, quality, and outcomes. By modeling competing products’ differentiators and total cost of ownership, Jim has helped many organizations understand the impact their product purchasing decisions have on patient care and the bottom line. Prior to founding Mondopoint, Jim worked for BD Diagnostics where he was a Diagnostic Account Executive. Jim managed the sales strategy for a portfolio of consumables and capital equipment instruments across a strategic territory of clinical laboratory departments, including microbiology, molecular, and virology. His sales leadership resulted in the first North American customer for the company’s Kiestra Total Lab Automation Equipment. Jim began his career working for the Medical Products & Services division of Cardinal Health. As he moved through roles of increasing responsibility, he significantly exceeded the goals set forth in each of his positions, which culminated in his being awarded the Cardinal Health Champion’s Club. This achievement represents consistent, exemplary performance over a minimum 6 year period. Jim’s core business philosophy revolves around customer collaboration and consultation to build innovative healthcare solutions.

Erin Laird

Erin Laird is a Clinical Value Analysis Manager with Providence Medical Technology. She has five years of hospital Clinical Value Analysis experience and seven years of sales experience. Her passion for building healthier communities continues in her volunteer work as President of the Board for Friends of Girls on the Run Greater Houston. Erin received her bachelor’s degree from the University of Arizona.

Jody McCrea

Jody McCrea, BS, MBA, MHA, is the owner and President of MC Squared Medical, established in 2011. Established medical device Marketing and Consulting Professional with 16 years of corporate marketing experience and 5 years of Medical Device Consulting. Completed a BS in Business from Indiana University, a Masters in Health Administration and Masters in Business Administration from Georgia State University. Completed Graduate Internship at Kimberly Clark Healthcare. Extensive experience in Product Launch, Product Development and Sales Training. Well versed in multiple surgical specialties, leading pre-launch activities such as Clinician Focus Groups, Surgeon Advisory Boards, and Hands-On Lab Events. Former Baxter Marketing professional with high expertise in the Hemostats and Sealants Product Category. Possess insider knowledge of how to compare products, how to sell against competitive products, and what differentiates one product from another. Strong interest in working with Supply Chain Professionals to achieve patient care and financial goals for their institution.

Sandra Monacelli

Sandra leads system-wide value analysis and perioperative improvement processes at client organizations, reducing clinical supply chain spend by employing cost of care, quality, and clinical outcomes data to identify opportunities. She is a highly motivated clinical leader with a cumulative reputation for managerial excellence, vision, and results. Sandra leverages collaborative, mentoring and analytical leadership to inspire innovation, operational excellence, and increased communication. Sandra’s past roles include comprehensive responsibility for the strategic direction and management of perioperative services in a top tier medical teaching institution with hands-on nurse leadership. Her numerous recognitions speak to her skill as a uniquely qualified change agent, having created and implemented high-functioning perioperative cultures over the course of her career in a variety of high-volume OR-suite settings.

Laura Polson

Laura Polson, RN, BSN, CVAHP - AHVAP Northeast Region Director & Co-Chairperson for the Marketing Committee has held local, regional, and national leadership roles in nursing, supply chain, value analysis, and process improvement for 35 years. Past management roles in multi-hospital groups include education, critical care, recovery, cardiac catheterization, electrophysiology and surgical services. Her nursing expertise spans multiple specialties (CVAHP, ACLS, BCLS INS, CCRN, CVN, RCIS, & RCVT). Pioneered early value analysis roles as one of the first HCA Product Utilization Directors in the early '90s and continues today in her role as Clinical Quality Value Analysis Facilitator at Baptist Health Floyd in New Albany, IN.

Karen Root

Karen Root has over 25 years of experience as a strategist and marketing leader across multiple industries. She has done extensive work in the medical arena, including inventing a product for diabetes management, and strategic marketing and product development for pharmaceuticals, human vaccines, and medical device manufacturers. Karen excels at taking new and innovative concepts and executing them to success. She spearheaded one of the first CQI projects used during the launch of a 510(k) product to collect real world clinical data. She has driven the connection and communication between medical device manufacturers and healthcare recipients and providers. She has worked to bring the voice of customer – patient, physician, VAC committees, materials managers, and provider facility administration and management to the product development process to ensure products are providing the greatest possible value. Karen currently leads as a strategic marketer for Provider Marketing efforts across the United States for WL Gore and Associates.

James Russell

James Russell, RN-BC, MBA, CVAHP, is the Value Analysis Program Director at UW Health (the University of Wisconsin).  Jim has 3 decades of experience as a Registered Nurse; a third in critical care, another third in psychiatry, and the last 10 years in healthcare value analysis.  He’s been in both staff and leadership positions in the for-profit, community healthcare sector, as well as in several Academic Medical Centers.  Jim has published dozens of articles on value analysis and nursing leadership, and speaks regularly at national conferences.  When not at work, he and his wife Denise (also a nurse and a healthcare Risk/Quality Director) can be found spoiling Bailey, their rescue Husky/Chow mix. You can contact Jim with your questions or comments at, but don’t ask him about the dog or he’ll send you pictures!

Michael Schiller

Michael Schiller, CMRP is Senior Director of Supply Chain for the Association for Healthcare Resource & Materials Management (AHRMM), a personal membership group of the American Hospital Association (AHA). As the organization’s subject matter expert he brings more than 25 years of healthcare supply chain experience to his role. In this capacity, Schiller collaborates with industry leaders across the healthcare landscape on various healthcare, supply chain, and advocacy initiatives as well as works with AHA and AHRMM executive leadership on the development of the association’s strategic direction and initiatives including the Cost, Quality, and Outcomes Movement and the Learning UDI Community. Prior to joining AHRMM, Schiller held a number of leadership roles at Children's Memorial Hospital, where he moved the organization forward on a number of strategic initiatives including supply chain optimization and automation, technology implementation and integration, and the reorganization and reallocation of resources to fully align with organizational objectives. As Corporate Director of Supply Chain, he was responsible for coordinating all aspects of the medical equipment selection, procurement, and training for the new Ann & Robert H. Lurie Children’s Hospital of Chicago. Ann Ferriter is currently the Director for the Division of Analysis and Program Operations, Office of Compliance, Center for Devices and Radiological Health, Food and Drug Administration. Since joining FDA in 2003, Ann has worked across the product life cycle - as a reviewer in the Office of Device Evaluation, as a post-market issue manager in the Office of Surveillance and Biometrics, as a Network leader in the Office of the Center Director before joining the Office of Compliance. Ann received a BS in mechanical engineering from MIT.

Karen Stewart

Background is Surgical Services for the past 30 years, serving in various capacities as staff, educator and various management positions. Have served in the Value Analysis roll for the Providence Health System for the last 4 years, where I serve in numerous capacities within Supply Chain and clinical environments. Have coordinated a variety processes pertaining to clinical product analysis, with special focus on procedural areas and physician preference items.

Barbara Strain

Barbara Strain is the Director of Value Management at the University of Virginia Health System in Charlottesville, VA. In her current role Barbara directs the value management program which collaborates with physicians, nurses and staff across the care continuum providing the infrastructure to standardize products and reduce practice variation. Employing a team of VA nurses and analysts their data driven results approach to manage resource utilization has produced more than $40M of savings over the past 7 years. Barbara has led LEAN activities to identify and eliminate waste by using data analytics and systems thinking. Prior to joining Supply Chain Management, Barbara managed the Clinical Microbiology Laboratory operations at UVA. Additionally she served as the institutional fire safety chair and facilitated performance improvement initiatives as a Six Sigma green belt. Barbara is a founding member and past president of the Association of Healthcare Value Analysis Professionals.

Kurt Vetters

Captain Vetters served in Tank battalions and Cavalry Squadrons for his ten-year career in the US Army, leaving the service in 1991 to open Vetters Medical Sales, Inc. He was the first Vice President of Corporate Accounts for EHOB, Inc., and specializes in consulting with IDNs in breaking down walls to improve patient care. He is active in Veterans Affairs and through his position as Post Commander of Post 119, Greenfield, Indiana, is pioneering efforts to break down the silos in the Veteran community. He invented the use of low-frequency ultrasound therapy to resolve deep tissue injury by breaking down the walls between prevention and treatment of wounds, and now that is the industry standard. He strives to give back to his community in many ways by focusing on joining Boards and then moving them to partner with other like-minded organizations. His interests involve writing novels, watercolor painting, veteran services, and disaster relief. Captain Vetters organized two personal loads of medical equipment to Hurricane Katrina relief and delivered the first load of supplies to Plaquemine, Louisiana two days after the storm. That small project turned into over twenty truckloads of medical relief supplies and our local hospital partnering with another in Mississippi. Vetters writes an opinion column for the Daily Reporter, and is often the Key Note Speaker at Veteran events.


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