AHVAP Industry Partner Focus Group

A moderated session with eight to ten credentialed value analysis professionals matched to your target market. You define the question. We recruit, screen, moderate, and report. These programs may be delivered either virtually on in-person. 

Common uses: testing a value proposition before launch, understanding why a category is stalling, evaluating a proposed evidence strategy, exploring how a new technology class will be reviewed, and diagnosing objections your field team keeps hitting.

What you Receive:

• Moderator guide developed with your team and reviewed before fielding
• Participant screening and composition matched to your specification
• Full recording and transcript
• Thematic report with verbatim commentary attributed by role and setting
• 60-minute readout with the moderator and a participating professional
• Professional moderator available for additional fee

Turnaround: Four to five weeks from scope approval