Product Message and Claims Testing

Every claim in your launch materials will be evaluated by someone trained to challenge it. Some claims will help. Some are neutral. Some actively damage your credibility with a review committee, and those are usually the ones marketing loves most.

We test your positioning, value propositions, and evidence claims against the criteria value analysis professionals apply, and tell you which is which.

What you Receive:

• Claim-by-claim evaluation against buyer-side credibility criteria
• Identification of claims that trigger skepticism or require substantiation you don't have
• Rewritten alternatives for claims worth keeping
• A "retire these" list with rationale
• Guidance on evidence needed to support your priority claims

Best for: Pre-launch messaging, sales collateral refresh, and any product whose category has credibility problems.